Making Waves

ANQRA designed and executed a performance-driven marketing strategy to rebuild Bookanyboat.com’s visibility and bookings. Paid media was launched across Google Ads, Meta, and Snapchat to capture demand at every stage of the funnel – from high-intent searches to awareness and consideration campaigns. To support this, we developed tailored creative assets in English and Arabic, resonating with Dubai’s diverse customer base. At the heart of the strategy was a targeted audience framework, built to reach and convert the right users with precision, maximising efficiency across channels.

The campaign delivered a step-change in performance, driving significant growth in leads, bookings, and revenue while improving cost efficiency. Beyond short-term gains, the strategy strengthened Bookanyboat.com’s market position.